Introduction

Tea is one of the most widely consumed beverages in the world, and its popularity has led to an extensive range of flavors and types, with each type catering to different taste preferences. One such tea type that has gained immense recognition in recent years is the Thai tea. Thai tea is a distinctive tea that originates from Thailand and is known for its sweet, creamy, and spicy taste. While Thai tea has been a popular beverage in many Southeast Asian countries, it has yet to gain significant traction in Indonesia. This study aims to evaluate the introduction of Thai tea sachet in the Indonesian market.

Methodology

To analyze the introduction of Thai tea sachets in Indonesia, primary research was conducted through surveys distributed among 100 individuals. The survey consisted of questions pertaining to the participants’ tea preferences and their awareness of Thai tea. The data collected were analyzed, and insights were drawn to evaluate the overall feasibility of launching Thai tea sachets in Indonesia.

Results

The survey results indicated that 60% of the respondents consume tea regularly, with 45% preferring black tea, 35% green tea, and only 10% consuming herbal tea. Although a vast majority of respondents were aware of Thai cuisine, only 40% had heard of Thai tea, and only 10% had ever tasted it. However, when presented with a description of Thai tea, 60% of the respondents expressed interest in trying it. This finding indicates that while Thai tea may not be widely known in Indonesia, there is potential for it to gain popularity among tea drinkers in the country.

Discussion

The results of this study suggest that launching Thai tea sachets in Indonesia may be a favorable marketing move for tea companies. As most of the respondents consume tea regularly, milk tea sachets offer an accessible and convenient option for individuals to try out new flavors. Additionally, the interest expressed by the respondents shows that there is a demand for Thai prince tea house in Indonesia. Marketing campaigns that emphasize the unique taste of Thai tea and its cultural significance to Thailand may further increase its popularity among Indonesian audiences.

However, launching Thai tea sachets in Indonesia also poses certain challenges. The low awareness and familiarity with Thai tea among Indonesians may require companies to undertake extensive marketing efforts to introduce the product to consumers adequately. Additionally, Thai tea’s unique flavor profile may not appeal to all Indonesian tea drinkers, which can limit the product’s potential reach.

Conclusion

In conclusion, this study shows that the launch of Thai tea sachets in Indonesia provides a viable opportunity for tea companies. While Thai tea may not be widely known in Indonesia, the survey results indicate that there is potential for it to gain a significant following. Further, extensive marketing efforts that communicate the uniqueness of Thai milk tea and its cultural significance to Thailand can improve the product’s standing in the Indonesian market. Nevertheless, companies must be prepared to address challenges such as establishing consumer awareness and acceptance of the product’s unique flavor profile.