“ladies and Gentlemen, I would like to present you to our brand new Marketing Manager – Mr. Otto Rezponde. He’s really enthusiastic about promoting our products to our clients. We only need to offer him with our sales copy and buy information and he visits work.

He’s on duty 24/7 and includes a global reach. He’s tireless in his marketing efforts. He’ll send out prospects a sequence of email messages timed to perfection, every one designed to build the trust of theirs in us. He is able to offer gorgeous guides thus our email messages stick out from the remainder, then (very importantly) track that messages are being checked out and clicked on. Mr Responde is going to provide us with reports on how all the campaigns of ours are doing.

Because of the good standing of his together with the telecommunications industry, we will be positive that the emails of ours are delivered and will not be blocked. He doesn’t require a lot of interest (or perhaps table space), has a fantastic disposition and best of all – he’s really affordable! I better not get taken out and also reveal the amount we pay him – but let’s just say that the entertainment allowance of mine is more compared to that… So, let’s welcome the wonderful new addition of ours to our marketing team!”

Today, you all knew I was pulling the leg of yours which was a fictional story, but the capabilities of “Mr.Otto Rezponde” is real. Should you have not guessed by now, I’m pertaining to the Autoresponder – the best investment of yours for the email marketing efforts of yours. Any serious Internet Marketer is going to have his favourite sequential autoresponder service. Properly put in place, this particular autoresponder is going to work for you round the clock, regardless of where you are or even what your working several hours are. An effective program will provide you with features like HTML templates, open and click-through reports, deliverability guarantees. Some often have free support and training videos to get you running.

How will you use them exactly? Effectively, let’s say the company of yours has some services or products to sell via the website of yours. A visitor comes but is uncertain if she’s all set to purchase just yet. Then she spots a strategically placed subscription form that offers a totally free 3 day email program (or maybe report) for that system or product devoid of obligations. So she cautiously enters her first name and e-mail (you definitely have to have privacy policies to cover the information) of her as well as in quicker than you can state “Otto Rezponde” she receives her first email customized with her first name – “Dear Rosalind, thank you for requiring info about the mosquito zapper” of ours.

You’ll have to be inventive in creating the following 2 emails and if you’ve done your marketing homework correctly, you ought to have Rose there as a customer as you have:

Developed trust between her and your company

Proven yourself as a professional in the field of yours